Lucas Oil Stadium

Lucas Oil Stadium gets “WOW” Factor with Video Walls, Digital Signage and Remote Management from Sensory Technologies

Content and control for the video wall and each of the kiosks in Indianapolis, IN are to be managed remotely from the Lucas HQ in Corona, CA. The software used for the content in the space produces the high definition 1080p video.

The Challenge

Lucas Oil Plaza, located within Lucas Oil Stadium in Indianapolis, required creative décor and digital signage to create the ultimate in brand awareness. Various racing vehicles need to rev up the space, including two dragsters that frame the large video wall. Supersized oil bottles, educational displays, and common areas feature digital signage and interactive touch panels were to expertly drive the Lucas Oil experience into the space.

The Approach

Content and control for the video wall and each of the kiosks in Indianapolis, IN are to be managed remotely from the Lucas HQ in Corona, CA. The software used for the content in the space produces the high definition 1080p video.

Sensory Technologies also engineered and integrated the audio for the events stage. The expertly crafted solution delivers the ideal sound reinforcement and audio correction in a space with many acoustical challenges.

The Solution
  • Video Wall – (16) 52” Monitors in a large metal frame create a 4 X 4 Video Wall. Includes a 192”Wide X 9”High LED Ticker at the bottom of the video wall.
  • Oil Bottles – Two identical supersized Lucas Oil Bottles with 42” monitors on each side. On one side, the monitor is a touch screen with oil industry or racing interactive screens. The other side is a LCD that utilizes digital signage.
  • Educational Displays – 2 Industry specific educational displays each feature a 42” monitor for digital signage.
  • Common Areas – 2 Common areas at the east and west landings between two sets of escalators feature side by side 52” monitors for digital signage.
The Results

Lucas Oil Plaza is alive with the personality of its namesake – Lucas Oil Products. The digital signage and overall environment create an immediate and undeniable introduction to Lucas Oil products and racing.

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